Build Market Credibility
Electric Gems helps you go to market to make early adoption and capital access possible — especially when you're building something new, complex, or misunderstood.
A hybrid of BD, GTM, and strategic advisory for companies in emerging or complex tech markets. Focused on securing third-party validation, developing trust signals and ecosystem leverage.
Services Offered
Token GTM Advisory
Launching a token is more than publishing a whitepaper or setting emissions — it’s about building a system that accounts for ecosystem participants, aligns incentives, focuses on real demand, and addresses the needs of users, partners, and exchanges.
From supply design to exchange listing — launch with clarity, confidence, and credibility. Structure a launch that’s not only technically sound, but positioned to grow.
Product-Led Ecosystem GTM
Too many product launches fall flat because internal teams aren’t aligned, partners aren’t engaged, and customers aren’t prepared. Electric Gems helps you change that.
I work with founders, product leads, and technical teams to design the conditions for traction — ensuring your product launch is more than a release. It’s a moment of strategic acceleration.
Launch with internal alignment, external traction, and real market momentum.
Customer and Capital Readiness Advisory
Emerging tech companies don’t just need leads or intros — they need credibility. Without the right signals, even the best product struggles to attract early users or investors.
Build the traction and establish trust required to level up to your next round and convert customers.
Hello, I’m Vanessa Pestritto!
I'm the founder of Electric Gems, a venture aimed at providing comprehensive support to crypto companies in accelerating growth and devising strategic GTM plans.
I have extensive experience in venture investing, ecosystem partnerships, web3 token launches, capital markets, and strategic growth, having held roles at companies like Agoric, Ripple, New York Angels and my co-founded fund, Lattice Ventures. I currently support product GTM, token GTM, and growth for web3 companies.
Previous Work and Clients
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