Notes

Frameworks and working notes on ecosystem design, positioning and launches.

What to look for before a launch

Most of the risk sits between departments, where everyone is doing their job well and nobody owns the whole picture.

The web3 audience stack

A network does not have one audience. It has four — partners, developers, end users and liquidity providers — and none of them succeeds without the others.

Tell me what you're launching

A short call is usually enough to know whether this is a fit. If it isn't, I'll say so and point you somewhere better.

Tell me what you’re building