Strategic go-to-market for emerging tech

I build market credibility for new companies — the partners, investors and market participants you need before anyone will underwrite you.

Tell me what you’re building See the work

Founders bring us in for one of a few reasons

The market has no framework for what we’ve built.
Counterparties are not rejecting you. They have no basis on which to accept you, which is a problem of definition rather than promotion. Category creation
We need partners and investors we don’t have relationships with.
Ecosystems have an order. Which counterparty has to exist before the next one will engage, and what each needs to see first. Market credibility
The date is set and nobody agrees on what’s ready.
Every team holds a different account of what is shipping. Setting those accounts side by side is where a launch plan actually starts. Launch readiness
The demo lands and the sales conversations don’t.
Usually an unproven revenue model, an unclear user, or policy questions nobody has worked through yet. AI go-to-market
We’re credible with engineers and invisible to everyone else.
Technical depth rarely translates on its own. The work is making serious things legible to investors, partners and press.
Vanessa brings a rare blend of clarity, empathy, and deep experience across the crypto industry, and is indispensable for a first-time founder navigating strategy, hiring, and product. She pushes you when it matters most, challenging your assumptions and holding you accountable to help you grow. Her network is strong and wide, and her intros always land. I’d work with her again in a heartbeat.
Adair Kelley, CEO, Abstract Money

Anyone can hand you a strategy document. The harder thing is having someone in the work who has been both the investor and the operator, who knows which relationships genuinely move a launch, and who is still around when the date slips.

Fifteen years across venture and operating roles, including Lattice Ventures, New York Angels, Ripple and Agoric. That history is why the introductions land and why the plan survives contact with a real launch calendar.

Services

Market credibility and ecosystem

Assembling the partners, investors and market participants your company needs, in the order they have to arrive.

Category creation and positioning

Defining products that do not fit an existing category, and making them legible to the people who have to underwrite them.

Product go-to-market and launch

Building the shared understanding a launch depends on, then sequencing the launch around what turns out to be true.

AI product development and go-to-market

Market, revenue model, policy and the product blocks standing between an AI application and a launch. With a technical partner to harden the build.
Selected work
Ripple Agoric Pinata Rocket Finance USDi Abstract Money COLONII Simply Staking
Electric Gems has been an incredible partner for Pinata. They’ve helped us navigate the ins-and-outs of crypto through their deep network and knowledge of the industry. Working with them puts your company a step ahead.
Kyle Tut, CEO, Pinata Cloud
Vanessa has been instrumental in designing the on-chain product flow for our COLONII characters. Her deep expertise in startups and Web3 complements our industry knowledge perfectly. It’s a pleasure to work with her as an extension of the COLONII team.
Aileen Carville, CEO, COLONII
Vanessa is one of those rare people who truly understands how Web3 ecosystems grow, and more importantly, how to help them grow the right way. She brings a sharp strategic mind, strong operator instincts, and a genuine commitment to collaboration. She’s someone who sees the long view, connects the right people, and follows through. Any founder or team would be lucky to have her in their corner.
Bob Calabritto, VP Marketing, DCF
We have had the pleasure of working with Vanessa on various projects over the past several years. It has been great to collaborate with someone so professional, honorable, and deeply connected, with an extensive network and a strong commitment to excellence.
Matthew Felice Pace, CEO, Simply Staking

Notes

What to look for before a launch

Most of the risk sits between departments, where nobody owns the whole picture.

The web3 audience stack

A network does not have one audience. It has four, and none of them succeeds without the others.

Tell me what you’re building

A few questions when you book, then a short call. Usually that is enough to know whether this is a fit — and if it isn’t, I’ll say so and point you somewhere better.

Tell me what you’re building