Build Market Credibility
Electric Gems helps you go to market to make early adoption and capital access possible — especially when you're building something new, complex, or misunderstood.
A hybrid of BD, GTM, and strategic advisory for companies in emerging or complex tech markets. Focused on securing third-party validation, developing trust signals and ecosystem leverage.
Services Offered
Token GTM Advisory
Launching a token is more than publishing a whitepaper or setting emissions — it’s about building a system that accounts for ecosystem participants, aligns incentives, focuses on real demand, and addresses the needs of users, partners, and exchanges.
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From supply design to exchange listing — launch with clarity, confidence, and credibility. Structure a launch that’s not only technically sound, but positioned to grow.
Product-Led Ecosystem GTM
Too many product launches fall flat because internal teams aren’t aligned, partners aren’t engaged, and customers aren’t prepared. Electric Gems helps you change that.
I work with founders, product leads, and technical teams to design the conditions for traction — ensuring your product launch is more than a release. It’s a moment of strategic acceleration.
Launch with internal alignment, external traction, and real market momentum.​
Customer and Capital Readiness Advisory
Emerging tech companies don’t just need leads or intros — they need credibility. Without the right signals, even the best product struggles to attract early users or investors.
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Build the traction and establish trust required to level up to your next round and convert customers.
Hello, I’m Vanessa Pestritto!
I'm the founder of Electric Gems, a venture aimed at providing comprehensive support to crypto companies in accelerating growth and devising strategic GTM plans.
I have extensive experience in venture investing, ecosystem partnerships, web3 token launches, capital markets, and strategic growth, having held roles at companies like Agoric, Ripple, New York Angels and my co-founded fund, Lattice Ventures. I currently support product GTM, token GTM, and growth for web3 companies.
Previous Work and Clients
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